One thing I love is that people I don’t even know call me. Out of the blue. Just to talk. Can you believe that?
No real agenda, they just want to get to know me… as a person, not as an executive trying to sell them something.
And that’s how it should be with a family owned business like The Willows…easy, casual and personal in a way you don’t often find in business anymore.
In fact, for Assisted Living and Memory Care communities, being family owned is getting more and more rare – as corporations often run a dozen or more communities.
I love that we are family owned. Sure, we have our guidelines, but with requests for important or special things that can make life a little easier or smoother for our residents, I don’t have to run up a corporate ladder and wait weeks for a response. I can call Ben or Mira Daniels (our owners). They always answer and we always come up with a solution together. No long chain of command and no waiting forever.
And you know why? Because this family built this place to put residents first. They had seen firsthand that when a senior community is owned or managed by a big corporation, the residents are too often seen as a number instead of a human being. And their passion to change that and bring the close, personal care back to seniors, is what inspired them to build this place. And it shows! I love that and so do our residents.
So give me a call. At 641 4851672, that’s my personal cell. And let’s get to know each other. Let’s bring back the personal into our lives. Because family matters, and we’re all family at The Willows.
I can’t wait, talk to you soon.